In 1995, Stephanie Puertas joined the Detroit Sport & Social Club, which was part of a national Sport and Social Club organization headquartered out of Chicago. In January 2001, the national organization went bankrupt. Stephanie then formed Stay & Play Social Club (SPSC), as an opportunity to keep young professionals socializing on and off the field. Stay & Play Social Club has several opportunities available to increase the visibility of your venue and can improve your bottom line. We are happy to say that our business is growing! People want to be involved and stay and play.
Who We Are: We are active young professionals in the tri-county area, primarily Oakland County since our league locations are in the cities including Bloomfield Hills, Birmingham, Huntington Woods, Ferndale, Royal Oak, Warren and Southfield. Age range: 25-45. College Degree: 93%. Marital status: 87% single. Average income: $72,000.
Happy Hours: We have 200-400 people in attendance at our monthly happy hour events, depending on location. We promote our preferred beers/cocktails to our participants during a 2.5-hour time period on Friday’s, starting at 6 or 6:30 PM. Happy Hours bring a crowd to a bar before the night normally would start for most venues. The crowd is a professional crowd that has been attending happy hours for years. Happy Hours offer the opportunity to socialize off the field and hang out with the friends that have been made throughout the years.
Sponsor Bars: Have you ever sponsored a local sports “team”? Were you asked to pay around $500 for uniforms or the league fee for only up to 15 people on one team? With SPSC’s bar sponsorship you don’t sponsor one team; you sponsor a league with a minimum of 6 teams for the same price or less increasing your visibility and attendance at your venue every week. League sponsorship fees vary from $20-$50 per team depending on the sport/location/day of the league.
Sport Leagues: We have 8-10 week leagues, 4 seasons a year, 5 nights a week. We offer 8-10 different coed sport leagues each season. Our teams are encouraged to socialize after their games at our sponsor bars. A few of our sponsor bars include Augie’s, O’Tooles, Sneakers and Blarney Stone. We have worked with several other bars in past seasons. We ask the sponsor bar to provide a pitcher of our preferred beer to the winning teams. We give the winning teams a coupon that has an expiration date, and can only be redeemed with purchase. We also include the suggestion to tip on the full amount before discount. Only one coupon per team weekly can be redeemed. We want to encourage a win/win situation for our sponsor bars, so we give the sponsor bar the first season of sponsorship at no charge.
Email: Our distribution list has 18,760 local professionals. We have never purchased a list in order to build our database. Our emails are only added by the participant on the website, with league registration or at events. We send 12-16 emails a year to promote our leagues, happy hours and charity events.
Website: We have approximately 10,000 unique visitors a month to our website. The website is the only way our teams and individuals can register for our leagues and pre-paid events. Our happy hours and charity events are posted monthly to the site. . Pictures from past events, and links to our social media pages can also be found on our site..
Social Media: We use Facebook, Twitter and LinkedIn to promote SPSC. We have over 2219 our fan page and
1048 on our group page. We have an active and responsive social community that has been involved with the leagues and events for years. Social Media has allowed us to connect with our participants and create even better relationships.
Community Impact: SPSC participants have been involved with charity golf outings, including Golf for SIDS and the Arnold Palmer Turning Point Invitational to benefit Cornerstone Schools. Our Race for A Cure Team started in 2004 and has raised over $161,000. In 2005 and 2006 SPSC had over 600 participants helping us to win two awards; largest team growth and best t-shirt both years; we also won Best T-shirt in 2008 and 2nd place in 2009. We have also been involved with MIRA, Angels Place, Alternatives for Girls, Cystic Fibrosis and Leukemia Foundations. Our newest charity endeavor is Mixers that Matter where participants and charities are able to talk to each other to learn more about how to help the charity we are supporting.