This is the most recent article written about SPSC and our New Year’s Eve Party in the Detroit Free Press and Metro Mix. The article came out on December 27th, 2009

http://www.freep.com/article/20091227/ENT1005/912270335/1035/ENT/Slumber-party-takes-diligent-work

Slumber party takes diligent work

Stay & Play Social Club spent 6 months planning

BY ESE ESAN
METROMIX

Your options are seemingly endless when it comes to celebrating New Year’s, but behind all the champagne, balloons and confetti, there were months of planning and hard work.

Stay & Play Social Club began preparing for its New Year’s Eve event in June, says SPSC promotions manager Erin Goryl. She’s worked with SPSC president Stephanie Puertas to throw perfect New Year’s Eve parties for the last two years.

This is the third New Year’s Eve party for the Royal Oak organization, which runs sports leagues and events focused on personal and professional development.

This year’s $20,000 fête features food and drinks, a DJ, decorations, games, marketing, goodie bags, photos and video, staff and security, said Goryl. She expects 275 to 300 people for the slumber party-themed bash.

“A lot of people went to home parties last year because of the economy,” Goryl says, but with this year’s slumber party theme, “you don’t have to clean up and worry about people breaking stuff.”

Televisions, a Wii with “Rock Band,” a 3D inflatable Twister game, inflatable basketball shootout game and a temporary tattoo artist will be available until 11:30 p.m. along with a dessert table with a chocolate fountain, pizza, coney dogs and other snacks.

In setting up the party the first year, Goryl explored hotels and banquet halls, but decided that for the safety of the guests, a hotel would be the best option. Guests who spend the night at the Troy Marriott will receive goodie bags filled with Band-Aids, bottled water, aspirin, a bottle of champagne and mischievous treats to keep the night stimulating.

“We’re encouraging people to come in comfy clothes this year,” she says.

Along with choosing a theme and venue and advertising through outlets like Facebook, newsletters, blogs and guerilla marketing, Goryl says she and Puertas have to worry about the layout of the venue and choosing the right DJ.

“DJs make a party,” says Goryl. The first year they threw their NYE party, she says, the DJ didn’t work out as well as they had hoped. “The guy didn’t have songs that people were requesting and was refusing to download them.”

Another key point of the planning is communication.

“Having communication with the venue is incredibly important,” Goryl says. “We’re letting them know what we’re doing. We’re not going to surprise them the day of the party.”

Despite all the hassle and stress of throwing one of the biggest parties of the year, there are quite a few benefits, Goryl says. “If it’s going well, you get to have fun, and on January 1st or 2nd, I’m not saying, ‘I’ll never do that again.’ “


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